Blog

The streamlined ability of video producers to be mobile and the ability to quickly shoot, edit and broadcast material has enabled us to go to environments and get the context of events that traditionally we have not had access to or would have taken too much time, effort, or expense. Highlighting the context of an event as opposed to merely filming an event is a concept that dates back all the way to the early 1960's with college football... Read More...

In the previous blog, we talked about the ability to employ video to archive events and create an on-going record. In addition to merely documenting occasions though, video has a unique ability to capture the emotion and energy of an event. We all know certain film semiotics – slow moving images accompanied with orchestral music, connotes dramatic moments while quickly cut images complemented by face-paced music, implies action and excitement... Read More...

As video producers, we at RabbitView are always spreading the gospel of web video and preaching about how it is the ideal platform to create a powerful message. As I have mentioned previously, our ideal client is someone who uses us on an on-going basis – these clients become increasing comfortable in front of the camera and become more pointed with the message they are trying to spread. Read More...